More and more environmental practitioners are incorporating behavior change into their efforts to increase pro-environmental action, building off the success of the medical community in using behavior change to improve health. Cities, national governments, and utility agencies are some of the groups driving this trend. By increasing response efficacy (the belief that one can actually do something), we can help drive the behavior and social change needed to solve our climate crisis; response efficacy is one of the strongest influencing factors for public action. This webinar by The Center for Behavior and Climate (CBC) will teach you nine principles behind behavior change and how to apply these interdisciplinary and transdisciplinary principles to increase individual and collective climate action for the oceans and beyond. From tackling habits to worldview to social influences to framing, we will provide case studies showing the impact of each behavioral tool.