Is direct mail dead? Far from it. Businesses and non-profits send billions of direct mail pieces each year–to get noticed, communicate ideas, create transactions, and retain their hard-earned audiences. Many now use a hybrid strategy that combines direct mail with online, digital response mechanisms.
In this webinar you will learn how to:
- Qualify for US Postal Service Nonprofit Rates (a 40% savings)
- Define the key components of a direct mail campaign
- Take advantage of direct mail’s strong suit: Personalization
- Organize your first direct mail campaign, or improve your next one