U.S. charitable giving in 2018 was $428 billion, yet most international organizations are unaware about how the U.S. charitable market works, its scope, where potential competitors and collaborators are, and how to overcome hurdles. International organizations seeking to access U.S. donors need to tell their stories effectively online to differentiate themselves from the more the 1.5 million U.S.-based nonprofits, by:
1. Understanding their needs, interests and why they give. 2. Communicating clearly and demonstrating transparency, authenticity, and relevance. 3. Selecting one of four legal paths to raise funds from them. 4. Understanding how to research and connect with them. This practical and interactive webinar will provide links to valuable resources to conduct further research on your own and to take steps begin your international organization's journey to access, attract and activate U.S. donors.