You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure.
In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database – strategies that produce results!

You’ll learn:

4 basic ways to segment your donors.

How to get off the donor acquisition treadmill

How to improve your donor retention rates

The best an easiest ways to segment donors – ways that have the potential to turn casual donors into major donors


Each webinar offers 1.0 CFRE point!

Association members should contact for the free registration code


Register here: