Did you know that more than 2/3 of charitable giving in the U.S. happens between November 15 and December 31 each year?  If you don’t offer your donors the chance to support your garden in that window, they will not have the chance to say “Yes!”  Is it worth the effort to send an email on Giving Tuesday in competition with all the other non-profits? Yes, if you have the right tools to make it effective! Join this Lunch and Learn presentation led by Lynn Swain, Director of Development at Cornell Botanic Gardens, to learn what makes effective year-end fundraising messages – both for what you can still do for 2021 and how to plan for 2022.