The webinar titled "What Are User Journeys, What Is User Mapping And Why Should I Care?" featured Chad Hester, Senior Solutions Architect here at Unleashed Technologies
About the webinar:
Understanding user journeys will help us to analyze a person's feelings, thoughts, and touchpoints as they move through different stages in the awareness, consideration and conversion phases of our marketing funnel. Incorporating the information gathered from a user persona perspective can help us to identify areas where we can improve user experience on our websites.
This kind of understanding can lead to more efficient and higher converting digital experiences for businesses, non-profits, and organizations.